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How a tech startup from tiny Slovenia got sold to a consortium of Chinese investors for $1 billion.
Get proof that self-made unicorn businesses in 7 short years are possible.
They didn’t know what they were going to sell when they started… But their purpose powered them through—to 5 billion downloads of their apps!
Discover how knowing your WHY can save you from quitting when faced with the toughest of obstacles.
This success story was manifested in advance. The founders set audaciously high goals and surpassed them x10. It took them exactly as long as they have planned—7 years almost to the day.
Tap into the underused tools for realizing and sticking with your big dreams.
Must-have components of a billion-dollar business visualized as parts of a flashlight.
See your business as a battle-proven system and finally reach the synergy you’re always reading about.
Read the most knowledge-packed free chapter
The most important thing I have learned about decisions is to always use common sense: if it does not make sense, then it is wrong – all things must be simple.
Samo Login, Login5 Foundation
What others say
“The book will appeal to a broad audience: from those drawn to tech stories to those interested in environmental and food sustainability, public and planetary health.”
Michelle A. Williams, ScD, Dean of the Faculty, Harvard T.H. Chan School of Public Health
“From developing the idea, to daring to dream the impossible, to building a winning team, to leading on purpose, to negotiating the $1bn sale – the ‘how to’ of every detail are written within the covers. If you want to ’own your sh#t” and develop the next blockbuster idea; this is the book for you.”
Kevin Kelly, Best Selling Author.
“Readers won’t be able to forget the story, nor put down this book that lets us share their breathless fun and creativity until finishing it.”
Danah Zohar, Author of THE QUANTUM LEADER
“7 Unicorn Drive is about a couple who believed they could create a ‘unicorn’ – and did, in just seven years. This fast-paced book takes the reader to key events – delivering many surprises on the way.”
Ruxandra Boros, Entrepreneurship Strategist
What are Logins
up to now
In 2017, Logins sold their startup, Outfit7, for $1 Billion to a Chinese investment group. Today, Iza and Samo run Login5 Foundation, focusing on philanthropic projects from sustainable organic large-scale farming to brain neural research centers for tastier plant-based food. Their latest spin-off, Unicorn Drive, helps leaders own their s#it and build billion-dollar businesses that have a purpose.Read more about their story
About the author
Dani Polajnar ran the 7-year sprint alongside the Logins as an acclaimed teambuilding expert. His refined understanding of people, motivation, and group dynamics, gives the book its signature "insider" feel. Meticulous readers will find Dani's character inside the book, leading the electrifying opera house spectacle—something he simply calls teambuilding.
There’s more than one WHY
“Samo and I make money with Outfit7. A lot of money. Much more than we could ever need for ourselves alone. But because we know that we will soon be spending this money to pursue broader goals, it fulfills us. … Money is just the fuel. So what do you really want? What would fulfil you?” — 7 Unicorn Drive, Chapter Yin & YangRead article
Creative working spaces: My team leader believes in crystals. Is she crazy?
Most leaders agree it’s their responsibility to ensure a working space that boosts creativity and efficiency of their team. Some progressive leaders go even further and feel responsible to make sure their team also shares a common purpose, values, vision, and processes.Read article
I have a million dollar idea!
In my life, I have met a lot of people with a million-dollar idea. What I usually hear is: “Let’s make a 50/50 joint venture.” I usually answer: "Ideas are cheap." And I don’t underestimate their ideas. Really. But in reality, there are a lot of great business ideas in anyone’s head. So why do some great ideas evolve into successful businesses and others don’t?Read article