1. Corporate WHY
The fundamental WHY is the corporate WHY. It connects everyone working on the brand, so that they aim at the same target.
At Unicorn Drive, we do what we do because we would like to live in a world where “successful organizations address the real needs of time and space with their WHYs and their corporate cultures.”.
Every project inside the organisation should also have it’s own WHY that is linked to the corporate WHY. For example, this post is a part of a project with a WHY to make our knowledge accessible to everyone. Knowledge-sharing project fulfills our corporate WHY because it helps other organizations do the right things the right way.