Organizational Purpose: Executive Introduction
Discover how to use your organizational purpose to drive passion, profit, and collaboration for generating impact.
play video

Defining Organizational Purpose

Organizational purpose answers the existential 'Why?' behind an organization's existence, focusing on the desired impact on the world.

It's about identifying what's missing globally and striving to fill that void. This purpose is not about the organization's daily activities or stakeholders but the end state they aim to achieve.

Purpose Across Organizational Levels

Purpose operates at various levels within an organization, from its overarching and singular organizational purpose to specific project purposes and the purpose of individual actions. This creates a multi-layered strategy directed by a central purpose, guiding the organization's overall trajectory.

Collaborative Achievement of Grand Purposes

Achieving a significant purpose often surpasses the capabilities of any single entity. It calls for collaborative efforts over competition, with shared progress benefiting all, even those within the same industry traditionally seen as rivals.

The Symbiosis Between Purpose and Profit

Purpose and profit are complementary; a purpose-driven approach can inspire passion within an organization, with profit naturally following as a byproduct.

For for-profit companies, focusing on purpose rather than profit alone ignites a more profound sense of drive and innovation.

Aligning Personal and Organizational Purpose

Alignment between the organization's purpose and individual purposes is crucial. Leaders must help team members see how their roles contribute to the wider goals, answering the "3 Whys" to ensure everyone is engaged and moving forward collectively:

1. Why does my organization exist?

2. Why do I work here?

3. Why am I doing what I'm doing at this moment?

Leadership and Motivation

Leaders play a vital role in instilling and reinforcing the organizational purpose among their team members. Effective leaders guide their team towards aligning their personal purposes with organizational purpose, enhancing passion, inspiration, and drive. 

Motivation is the personal responsibility of each employee. Leaders should encourage an environment where all employees are self-motivated rather than depending on external incentives.

Explore next topic: Defining Organizational Culture Through Values

Values turn ideals into minimal standards that accelerate mutual understanding and cultivate a culture worth working in.

Dive in
video thumbnail
play video
Watch Now I 0:0 min
Logo
Our purpose
Organizations address the real needs of time and space.
Reemina Limited, Klimataria 11, 4607 Pissouri, Cyprus
© 2024 Reemina Limited. All Rights reserved.
© 2024 Reemina Limited. All Rights reserved.
Reemina Limited, Klimataria 11, 4607 Pissouri, Cyprus
© 2024 Reemina Limited. All Rights reserved.
Reemina Limited, Klimataria 11, 4607 Pissouri, Cyprus