This book is called "the billion-dollar lesson" for a reason. See for yourself:
Based on a true story
How a tech startup established in tiny Slovenia got sold to Chinese investors for $1 billion. Get proof that self-made unicorn businesses in 7 short years are possible.
Purpose before profit
The founders didn’t even know what they were going to sell when they started… But their purpose powered them to 5 billion downloads of their apps!
A touch of spirit
This success story was manifested in advance. The founders set audaciously high goals and surpassed them x10. It took them exactly as long as they have planned—7 years almost to the day. Tap into the underused tools for realizing and sticking with your big dreams.
Flashlight Model
Must-have components of a billion-dollar business visualized in a simple way as parts of a flashlight. Start seeing your business as a system and finally reach the “energy flow” you keep on reading about in business books.
Read a chapter for free
The most important thing I have learned about decisions is to always use common sense: if it does not make sense, then it is wrong – all things must be simple.
Samo Login, Founder of a billion-dollar startup
Hear it from the experts
Michelle A. Williams
Kevin Kelly
Danah Zohar
Ruxandra Boros
“The book will appeal to a broad audience: from those drawn to tech stories to those interested in environmental and food sustainability, public and planetary health.”
Michelle A. Williams, ScD, Dean of the Faculty, Harvard T.H. Chan School of Public Health
“From developing the idea, to daring to dream the impossible, to building a winning team, to leading on purpose, to negotiating the $1bn sale – the ‘how to’ of every detail are written within the covers. If you want to ’own your sh#t” and develop the next blockbuster idea; this is the book for you.”
Kevin Kelly, Best Selling Author.
“Readers won’t be able to forget the story, nor put down this book that lets us share their breathless fun and creativity until finishing it.”
Danah Zohar, Author of THE QUANTUM LEADER
“7 Unicorn Drive is about a couple who believed they could create a ‘unicorn’ – and did, in just seven years. This fast-paced book takes the reader to key events – delivering many surprises on the way.”
Ruxandra Boros, Entrepreneurship Strategist
Reader Reviews
Molly Fitz
I found this book incredibly inspiring and engaging. I appreciated how open and honest the book felt and I really learned a lot about leadership, spirituality, startup culture, and much more. I would recommend this book to anyone who is interested in leadership, startups, technology, and philanthropy.
Walter Willet
Readers will have difficulty putting this book down (or logging off) once they embark on this adventure with the Logins.
Walter Willett MD, DrPH
Professor of Epidemiology and Nutrition
Harvard T.H. Chan School of Public Health
Stephani Jane (Literary Flits)
I loved that the book focuses on the company's culture and ethos, demonstrating repeatedly that one needed insist upon a hard-hearted capitalist business model in order to succeed. 7 Unicorn Drive invents an American journalist, Danny, to represent an everyman reader and this device helps to highlight the differences between standard practices and how Outfit7 operated. To be honest, while I could understand why Polajnar utilised the Danny character in this way, I'm not sure that relating his back story in such great detail really benefits the book...
Marii Jakobson
Captivating life story of a couple who dreamt a dream and then made it into reality. This book has so many golden nuggets about personal mission, co-creation, collaboration, values of truth and love and just a whole new perspective on purpose that is meaningful. Crazy to think that this a real life story especially given the timeline but it is a testament of what is possible, personal power and the power of the Universe!
Mark
This honestly written, down-to-earth story about an European rags-to-riches startup makes for a refreshing read after the market being flooded with books about success that just sell you the same old clichés while only helping their authors get rich. Read this if you need a concrete example of how putting people and our planet first pays off big.
Tanja Pirc
I haven't read a book in an instant for a long time – so inspiring.
I recommend it to everyone who is at the beginning of a business journey or to those who are looking for answers to questions about what teamwork is, why good relationships with co-workers, partners and family are important ...
Devotion, love, strong will to the goal and pure mission.
Peter Marxer
A fantastic story about entrepreneurship, values as well as the will and determination to make the world a better place by launching and realizing projects which can be multiplied on a huge scale thus making the difference! Marvellous reading!
Katarina K. Dimic
The story of Snow White and 7 dwarfs will come to life in front of your eyes. You will grasp it in totally different fascinating way. You don't have to be only a businessman to recognize and use wisdom from Iza's and Samo's journey. You'll benefit from their achievements regardless of who you are.
Katarina K. Dimic, therapist for children with special needs, author of 14 books, lecturer and blogger
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What are Logins
up to now
In 2017, Logins sold their startup, Outfit7, for $1 Billion to a Chinese investment group. Today, Iza and Samo run Login5 Foundation, focusing on philanthropic projects from sustainable organic large-scale farming to brain neural research centers for tastier plant-based food. Their latest spin-off, Unicorn Drive, helps leaders own their s#it and build billion-dollar businesses that have a purpose.
Read more about their story300 pages of business inspiration
7 years of startup growth, broken down into decisive chapters and condensed into one inspiring read.
About the author
Dani Polajnar ran the 7-year sprint alongside the Logins as an acclaimed teambuilding expert. His refined understanding of people, motivation, and group dynamics, gives the book its signature "insider" feel. Meticulous readers will find Dani's character inside the book, leading the electrifying opera house spectacle—something he simply calls teambuilding.