This book is called "the billion-dollar lesson" for a reason. See for yourself:
How a tech startup established in tiny Slovenia got sold to Chinese investors for $1 billion. Get proof that self-made unicorn businesses in 7 short years are possible.
Purpose before profit
The founders didn’t even know what they were going to sell when they started… But their purpose powered them to 5 billion downloads of their apps!
A touch of spirit
This success story was manifested in advance. The founders set audaciously high goals and surpassed them x10. It took them exactly as long as they have planned—7 years almost to the day. Tap into the underused tools for realizing and sticking with your big dreams.
Must-have components of a billion-dollar business visualized in a simple way as parts of a flashlight. Start seeing your business as a system and finally reach the “energy flow” you keep on reading about in business books.
Read a chapter for free
The most important thing I have learned about decisions is to always use common sense: if it does not make sense, then it is wrong – all things must be simple.
Samo Login, Founder of a billion-dollar startup
I found this book incredibly inspiring and engaging. I appreciated how open and honest the book felt and I really learned a lot about leadership, spirituality, startup culture, and much more. I would recommend this book to anyone who is interested in leadership, startups, technology, and philanthropy.
Readers will have difficulty putting this book down (or logging off) once they embark on this adventure with the Logins.
Walter Willett MD, DrPH
Professor of Epidemiology and Nutrition
Harvard T.H. Chan School of Public Health
I loved that the book focuses on the company's culture and ethos, demonstrating repeatedly that one needed insist upon a hard-hearted capitalist business model in order to succeed. 7 Unicorn Drive invents an American journalist, Danny, to represent an everyman reader and this device helps to highlight the differences between standard practices and how Outfit7 operated. To be honest, while I could understand why Polajnar utilised the Danny character in this way, I'm not sure that relating his back story in such great detail really benefits the book...
Captivating life story of a couple who dreamt a dream and then made it into reality. This book has so many golden nuggets about personal mission, co-creation, collaboration, values of truth and love and just a whole new perspective on purpose that is meaningful. Crazy to think that this a real life story especially given the timeline but it is a testament of what is possible, personal power and the power of the Universe!
This honestly written, down-to-earth story about an European rags-to-riches startup makes for a refreshing read after the market being flooded with books about success that just sell you the same old clichés while only helping their authors get rich. Read this if you need a concrete example of how putting people and our planet first pays off big.
I haven't read a book in an instant for a long time – so inspiring.
I recommend it to everyone who is at the beginning of a business journey or to those who are looking for answers to questions about what teamwork is, why good relationships with co-workers, partners and family are important ...
Devotion, love, strong will to the goal and pure mission.
A fantastic story about entrepreneurship, values as well as the will and determination to make the world a better place by launching and realizing projects which can be multiplied on a huge scale thus making the difference! Marvellous reading!
The story of Snow White and 7 dwarfs will come to life in front of your eyes. You will grasp it in totally different fascinating way. You don't have to be only a businessman to recognize and use wisdom from Iza's and Samo's journey. You'll benefit from their achievements regardless of who you are.
Katarina K. Dimic, therapist for children with special needs, author of 14 books, lecturer and blogger
What are Logins
up to now
In 2017, Logins sold their startup, Outfit7, for $1 Billion to a Chinese investment group. Today, Iza and Samo run Login5 Foundation, focusing on philanthropic projects from sustainable organic large-scale farming to brain neural research centers for tastier plant-based food. Their latest spin-off, Unicorn Drive, helps leaders own their s#it and build billion-dollar businesses that have a purpose.Read more about their story
300 pages of business inspiration
7 years of startup growth, broken down into decisive chapters and condensed into one inspiring read.
Get your hardcover copy of 7 unicorn drive today
7 Unicorn Drive takes you on a head-twirling sprint inside the tech startup established in tiny Slovenia, sold to Chinese investors for $1 billion. This is not your everyday business fairy tale.
About the author
Dani Polajnar ran the 7-year sprint alongside the Logins as an acclaimed teambuilding expert. His refined understanding of people, motivation, and group dynamics, gives the book its signature "insider" feel. Meticulous readers will find Dani's character inside the book, leading the electrifying opera house spectacle—something he simply calls teambuilding.